Used topically in general, Evening Primrose Oil exhibits soothing and moisturizing properties, and it is gentle enough for use on sensitive and prematurely aging skin. It is reputed to not only moisturize but to also enhance elasticity as well as the texture of flaking or peeling skin, making it an ideal ingredient in formulations for mature skin. With astringent and softening properties, it promotes the look of a healthy, clear, rejuvenated complexion with enhanced radiance.

By addressing roughness, wrinkles, redness, dryness, and irritation, it is reputed to soothe skin afflicted with acne, eczema, and psoriasis. When used in hair, Evening Primrose Oil is known to hydrate and nourish the scalp to fortify the strands and soothe itchiness, dryness, and inflammation, thus preventing or reducing hair loss. The main chemical constituents of Evening Primrose Oil are: Linoleic Acids (Omega-6), γ-Linolenic Acid (Omega-6), Oleic Acid (Omega-9), Palmitic Acid, and Stearic Acid.